Step 2: Creating a Custom Program

In the previous entry I discussed how to get started on your business portrait program. Now that you have your proverbial ducks in row and have defined your needs and goals, we can start creating a custom portrait program. To help you in this next stage of the process, you are assigned a dedicated B2B Portraits Account Executive. Your Account Executive can pull from our team all the expertise necessary to create a portrait program that will meet your business goals.

Each portrait program is as unique as the client, but here I will describe four of the most critical common areas: Communication, Photography, Delivery and Billing.

Communication – The key to successful implementation of any new program is effectively communicating the benefits and details to the participants. We will work with you to develop a communication strategy to inform your employees about your new business portrait program.  We have helped clients develop with intranet, direct mail and email communication programs.

Photography – Our photography experts will help design the perfect portrait to match your communication strategy. We offer a wide variety of backgrounds, posing styles and image options. Styles range from a classic bust pose on a traditional background to full-length black & white portraits. In addition, you are not limited to just a single pose; many of our clients have several different poses taken during their session for use in a variety of marketing vehicles.

Delivery – We offer several convenient portrait delivery methods. For fast, secure delivery to a central location, we offer each B2B account access to a secure FTP site. If you would like your employees to receive their portraits at the time of their portrait session, we either can deliver portraits in our partner studios on CD or printed on traditional photographic media.

Billing – Your program can accommodate a number of billing options. Select from monthly invoicing, which includes listing of members who have participated in your program for a specified timeframe, payment in the studio by your employees at contracted rates, or prepaid certificates redeemable at partner studios. Our team will help you determine which plan is best for your goals.

In my next article, I will discuss launching your program.