Monday, February 22, 2010

Step 3: Launch Your Program

In previous entries I have described how we work with you and your organization to define your business needs and design a program to meet your goals. With our communication plan already developed in Step 2, we need to implement.

Scheduling a Portrait Appointment
Part of your communication plan will be distributing a dedicated toll-free number your team members will need to call to schedule their portrait session. This number is manned by our B2B Portraits customer service representatives, trained in the needs of business customers and who understand your program. They will identify the closest studios and help select a time that fits your members’ schedules. With over 3,000 studios nationwide, most open 7 days a week, we are sure to have an appointment that works.

Your team members will receive an email confirmation with their appointment date, time and location.

Program Tracking
With your appointments entered into our secure database, we can help you track program compliance and maximize effectiveness. We can supply you with participation reports and help with forecasting to adjust the communication strategy to ensure overall success.

Next up I will discuss the portrait studio experience.

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